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Back 70: the evolution of the sneaker between heritage and contemporary design

Born in the early 2000s, Back 70 represents a new way to interpret the contemporary sneaker, blending retro influences with modern stylistic research. From its very beginnings, the brand has stood out for a philosophy based on careful material selection, attention to detail, and a clean yet character-rich aesthetic. Originally from the charming town of Vigonovo, in the province of Venice, Back 70 draws inspiration from a place where designers and footwear artisans collaborate to reshape the world of shoe fashion, creating collections that unite tradition and modernity.

The creative vision of Back 70 is inspired by vintage sportswear style, reinterpreted through a contemporary lens with balanced shapes and harmonious volumes, designed for a woman who wants to feel free, confident, and perfectly at ease on every occasion. The women’s line by Back 70 expresses a strong, essential yet refined character, featuring recognizable silhouettes and a handcrafted approach that enhances textures, contrasts, and softness.

Each collection is born from the meeting of urban taste and details that reference the brand’s heritage, creating a unique balance between aesthetics and unmatched comfort. The sneaker thus becomes a versatile accessory, capable of accompanying everyday life with timeless style.

The artisanal heart of Vigonovo in Back 70’s identity

Within the Back 70 universe, material research is central: soft constructions, natural-feel finishes, and carefully studied material pairings define each model, making these sneakers a reference point for those seeking a contemporary aesthetic without sacrificing quality. The brand’s design approach combines clean lines and balanced forms, highlighting the material combinations that define the brand’s identity and creating functional, modern products that integrate seamlessly into everyday looks. The influence of the original footwear district translates into a constant pursuit of excellence.

Feminine design: balance between lightness and structure

The woman who chooses Back 70 appreciates a design that blends lightness and structure, combining technical elements with sartorial details typical of artisanal craftsmanship. Soft proportions, a comfortable sole, and refined textures express a fashion-conscious personality that remains firmly oriented toward functionality. Each sneaker is designed to adapt to different moments of the day, becoming a natural choice for those who desire a polished and contemporary style. The creative philosophy places fit experience and durability at its core.

The Back 70 women’s collection: materials and textures of the Cloud model

The currently available women’s collection offers several variations of the iconic Back 70 Cloud model, characterized by material combinations designed to provide comfort and character. The sneakers feature soft constructions and balanced volumes, with details that reflect the brand’s care in creating versatile footwear suited to dynamic everyday life. Each model interprets Back 70’s distinctive style through different textures and a comfortable structure designed to accompany every step with style and sophistication.

Refined details: pony hair and leather versions

The catalog includes various interpretations of the Cloud model in pony hair and leather, with natural-looking textures that add dynamism and a bold touch. These high-fashion solutions enhance the Back 70 silhouettes while maintaining the balance between comfort and design that defines the entire collection. The variants include patterned designs and material effects that enrich the look without compromising visual cleanliness and the essential style typical of the brand. These are sneakers that elevate casual outfits.

Enveloping textures: teddy and suede models

Among the most refined offerings in the collection are versions made by combining teddy and suede, a pairing that blends visual softness with a sophisticated aesthetic, ideal for transitional seasons. The construction combines soft materials with more structured details, offering a sneaker with a casual character that remains consistently well-crafted. The line stays true to the brand’s clean style, enhancing the lightweight shapes of the Cloud model and the perceived quality of the materials.

Structure and functionality: padded leather and suede variants

Completing the selection are versions that combine padded leather and suede, designed to provide enveloping support and a particularly comfortable fit. The mix of materials creates a sneaker with an essential yet technically refined character, ideal for those seeking footwear suitable for everyday use with a sober and contemporary style. Balanced proportions and attention to finishes make these variants perfectly aligned with the Back 70 identity, emphasizing functionality.

Frequently asked questions about Back 70

Lady Gaga and Hailey Bieber, who have chosen Ash creations to interpret the urban style of the most influential metropolises, from New York to Milan.