back 70 uomo
Back 70: The Heritage of Italian Streetwear Since 1970
Born in the beating heart of the Italian urban scene, Back 70 represents over fifty years of footwear tradition dedicated to contemporary streetwear. The brand has its roots in an era when sneakers began to transform from simple sports footwear into a cultural symbol, becoming an expression of style and personal identity. The brand's philosophy is based on a perfect balance between functionality and design, where each model tells a story of authenticity and passion for detail. Back 70's distinctive approach is manifested in its ability to reinterpret the classic codes of sneaker design through a modern and refined lens.
Over time, the brand has built a recognizable identity that celebrates vintage aesthetics without ever compromising the needs of the contemporary consumer. Selected materials, artisan craftsmanship, and meticulous attention to proportions make each creation a perfect example of how tradition and innovation can coexist harmoniously.
A Brand That Celebrates Urban Authenticity
Back 70's strength lies in its ability to remain faithful to its original values while constantly evolving. The brand does not chase fleeting trends but proposes a timeless style that crosses generations, speaking to both historical enthusiasts and new consumers seeking authenticity. This stylistic consistency has allowed the brand to build a loyal community that recognizes the distinctive traits of Back 70's DNA in every model.
The Men's Collection: Sneakers for Every Urban Style
The currently available Back 70 men's collection focuses on sneaker models that interpret different souls of contemporary streetwear. The offering is structured through distinct design lines, each conceived to respond to specific stylistic and functional needs of the modern man.
Back 70 Jogger: The Essence of Retro Running
The Jogger model represents the sporty soul of the collection, inspired by the aesthetics of running sneakers from the Seventies and Eighties. Characterized by the combination of suede and nylon, this model unites lightness and resistance in a dynamic and streamlined silhouette. The material combination creates an interesting play of textures that visually enriches the footwear, while the construction guarantees prolonged comfort throughout the entire day. Perfect for those seeking a versatile sneaker capable of adapting to both leisure time and casual urban contexts, the Jogger embodies the authentic spirit of the brand.
Back 70 Cloud: Comfort and Style in a Contemporary Key
The Cloud line brings to the collection a softer and more enveloping approach, where padded leather becomes the absolute protagonist of the design. The skillful use of suede combined with worked leather creates footwear with a distinctive character, capable of offering a superior fit experience thanks to strategic padding. This model is aimed at men who don't want to give up style but at the same time seek maximum comfort, appreciating a sneaker that knows how to stand out for its discreet elegance and construction quality. The result is footwear that perfectly balances retro aesthetics and modern functionality, ideal for completing contemporary urban looks with a touch of authentic personality.