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      People Of Shibuya crew neck sweater in technical fabric
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People of Shibuya: The Essence of Contemporary Urbanwear

The Story of a Brand Born from the Streets of Tokyo

People of Shibuya was born from the inspiration of Tokyo's famous district, epicenter of Japanese urban culture and symbol of an aesthetic that blends traditional craftsmanship and technological innovation.
The brand has established itself on the international scene thanks to a philosophy that celebrates the meeting of functionality and sophisticated design, offering garments that meet the needs of modern men without ever sacrificing style. The brand's vision focuses on creating outerwear and technical clothing capable of accompanying every moment of the day, from metropolitan life to outdoor adventures, always maintaining a recognizable distinctive identity.

Brand Philosophy and Values

The distinctive trait of People of Shibuya lies in the constant search for cutting-edge fabrics and meticulous attention to construction details. Each collection represents a perfect balance between technical performance and aesthetic refinement, where innovative materials such as Cordura, Gore-Tex and technical microfibers become protagonists of a contemporary stylistic narrative. The brand interprets the concept of versatility through garments that adapt to different contexts, maintaining intact their urban identity and proposing an essential yet complete wardrobe for men who experience the city with dynamism and awareness.

The Men's Collection: Technical Quality and Style for Every Season

Technical Outerwear: Jackets, Blazers and Down Jackets

The heart of the People of Shibuya men's collection is expressed through a comprehensive range of high-performance technical outerwear. Technical fabric jackets with padded hoods represent the perfect synthesis between thermal protection and lightness, while down jackets in soft touch technical nylon offer exceptional comfort thanks to their softness to the touch. The range is enriched with travel jackets designed for those always on the move, made from materials that guarantee resistance and practicality without aesthetic compromises. Coats with hoods in technical fabric stand out for their ability to face the most rigorous weather conditions, while field jackets in microfiber with removable padded liner offer maximum versatility thanks to the modular system.

Technical and Cargo Pants: Urban Functionality

The trouser line of the men's collection explores different variations of Cordura technical fabric, a material famous for its abrasion resistance and durability over time. Cargo pants are characterized by functional design with applied pockets, perfect for those seeking practical solutions without sacrificing contemporary urban aesthetics. Alongside cargo offerings, the collection includes ultra-light technical fabric pants that guarantee maximum freedom of movement, ideal for the warm season or for those who prefer lightweight and breathable garments. Variants with pleats in stretch fabric introduce a more formal note, while mixed linen models with large pockets represent the perfect synthesis between summer comfort and functionality.

Knitwear and T-shirts: Everyday Elegance

The knitwear and t-shirt segment of the People of Shibuya collection offers a selection of essential garments made with premium yarns and innovative technologies. Crew-neck sweaters in technical wool combine the natural warmth of wool with advanced technical properties, while English rib proposals with long sleeves guarantee perfect fit and refined appearance. Cotton t-shirts represent casual wardrobe classics, available in both crew-neck and long-sleeve versions, while versions in mixed cotton, linen and silk yarn introduce a more sophisticated component thanks to the premium texture and natural luster of the fabric. The range is completed with garment-dyed t-shirts with Scottish thread effect, which give an elegant look even to the most informal outfits.

Transitional Outerwear: Trench Coats, Parkas and Overshirts

For mid-seasons, People of Shibuya offers a selection of versatile and resistant outerwear. The technical fabric trench coat with shirt collar reinterprets a menswear classic in a contemporary key, maintaining formal elegance while adding water-repellent and breathable properties. Microfiber parkas with hoods represent the ideal solution for facing rainy days thanks to advanced protection from weather elements. Mixed linen overshirts position themselves as perfect intermediate pieces for layering, combining the freshness of linen with the structure of a light jacket, while stretch cotton jackets offer comfort and freedom of movement for everyday use.

Polos, Shirts and Technical Accessories

The collection is completed with a selection of ultra-light stretch piqué polos that guarantee breathability and fitted wearability, ideal for the summer season or for those seeking a sporty yet elegant garment. Long-sleeve shirts in technical fabric introduce innovation even in more formal pieces, offering wrinkle-resistant and quick-drying properties, while technical fleece versions propose a contemporary alternative to the classic shirt. Accessories include hats in technical fabric, perfect for completing the urban look and ensuring thermal protection during cold months, available in different color variants to suit every stylistic preference.

Frequently Asked Questions about People of Shibuya Men

What are the distinctive characteristics of People of Shibuya outerwear?

People of Shibuya outerwear stands out for the use of cutting-edge technical fabrics such as Cordura, Gore-Tex and innovative microfibers. Each garment is designed to guarantee maximum protection from weather elements while maintaining high standards of breathability and comfort. Padded jackets with hoods combine lightness and warmth, while soft touch technical nylon down jackets offer exceptional softness to the touch. The collection also includes modular solutions such as field jackets with removable liner, which allow the garment to be adapted to different weather conditions and the daily needs of modern men.

Why are Cordura fabric pants so appreciated?

Cordura fabric represents one of the most resistant and durable materials in the contemporary technical clothing landscape. People of Shibuya pants made from this fabric offer exceptional abrasion resistance, maintaining their characteristics unchanged even after numerous washes and intensive use. Cargo versions with applied pockets combine urban functionality and distinctive style, while more minimal models guarantee versatility for every occasion. The collection also includes ultra-light technical fabric pants for the warm season and mixed linen variants that combine natural freshness and practicality, offering solutions suitable for every need.

How is knitwear characterized and what materials are used?

People of Shibuya knitwear is characterized by the search for premium and technological yarns that guarantee comfort and high performance. Crew-neck sweaters in technical wool combine natural warmth with innovative properties such as breathability and odor resistance. T-shirts are available in different variants: from classic cotton for everyday wear to mixed cotton, linen and silk yarns for a more sophisticated look. English rib proposals with long sleeves offer perfect fit and refined aesthetics, while garment-dyed versions with Scottish thread effect give elegance even to casual looks, representing the ideal balance between construction quality and contemporary design.