ash woman

Ash: The story of a brand that redefined contemporary urban style

Founded in 2000 from the creative encounter between French designer Patrick Ithier and Italian entrepreneur Leonello Calvani, Ash was born from a bold vision that blends Parisian elegance with Italian craftsmanship its debut on the fashion scene, the brand has established itself as a reference point for those seeking footwear capable of expressing personality through an innovative and distinctive aesthetic language.

 The brand’s philosophy is built around the ability to anticipate trends, offering models that quickly become iconic within the designer sneaker segment. Ash’s creative journey is defined by continuous experimentation between metropolitan spirit and glam-rock influences, where architectural volumes interact with bold details and carefully selected materials.

This strong identity has enabled the brand to attract an international audience and capture the attention of global icons such as Gigi Hadid, Cara Delevingne, Lady Gaga and Hailey Bieber, who have chosen Ash creations to interpret urban style in the world’s most influential metropolises, from New York to Paris, from London to Milan. Each collection reflects a distinctive approach that enhances reinterpreted shapes, contrasting textures and refined craftsmanship—elements that over time have consolidated the brand’s reputation within the contemporary fashion landscape.

Stylistic evolution: from streetwear icon to global style reference

A pivotal moment in the brand’s history came with the launch of the iconic wedge sneakers—models featuring an internal wedge heel that revolutionised the concept of sports footwear by combining comfort and femininity in an instantly recognisable silhouette. This success paved the way for an increasingly articulated vision, culminating in 2015 with the debut of Ash Studio Paris, a collection that embodies a harmony of opposites between bold glamour and boho spirit. Inspired by urban environments and the vitality of cities where different cultures intersect, this line introduces a sophisticated mood enriched with lightness and playfulness, allowing those who wear Ash creations to express authenticity without formal rigidity. This distinctive approach continues to define all subsequent collections, preserving the brand’s ability to offer footwear that interprets the balance between trend, functionality and personal character. Dynamic shapes, streetwear inspirations and rock influences translate into versatile designs created for the contemporary woman seeking accessories with strong visual impact, suitable for both everyday looks and more refined interpretations.

The Ash women’s collection: a catalogue expressing identity through innovative design

The women’s selection fully embodies the brand’s distinctive spirit through a wide range of styles, from iconic sneakers and embellished sandals to bold ankle boots and Western-inspired boots. Each model in the catalogue reflects the construction quality and aesthetic attention that have made Ash a reference in the designer footwear segment, combining craftsmanship and contemporary vision in instantly recognisable silhouettes.

Ash sneakers: oversized volumes and urban-chic silhouettes

Sneakers are one of the pillars of the collection, with iconic models such as Addict and Addictbis interpreting the running-inspired line through chunky volumes and statement platforms. Available in leather, fabric and suede, these shoes stand out for the maximalist approach that defines the brand’s DNA. Alongside the most recognisable silhouettes, the catalogue includes styles with mesh inserts, models enriched with faux-fur or glitter details, and variations such as Dragon and Kabuki, expressing a bold sport-fashion attitude that perfectly suits contemporary urban wardrobes.

Ash loafers and ballet flats: modern reinterpretations of classic silhouettes

The collection includes loafers crafted from leather, suede or pony hair, enhanced with studs or vintage effects that add personality to traditional shapes. Platform versions provide added visual impact while maintaining the comfort typical of the brand’s footwear, while laser-cut ballet flats—also available in slingback versions—stand out for their refined craftsmanship and metallic details, enhancing a feminine aesthetic with a rock edge. This selection highlights the brand’s ability to reinterpret timeless classics through a bold and contemporary stylistic language.

Ash ankle boots and boots: strong personality for every season

The catalogue features ankle boots in leather and suede, Western-inspired styles with mid heels, fringe-detailed models and boots with folded shafts that recall a bohemian aesthetic reinterpreted through an urban lens. More assertive designs include biker boots and combat boots characterised by decorative buckles and vintage details, ideal for completing bold outfits. Attention to silhouettes and craftsmanship results in versatile footwear suitable for casual settings or more refined combinations, while always maintaining the brand’s recognisable identity.

Ash sandals: refined details for the summer season

The sandal selection interprets the brand’s spirit through styles featuring studs, padded straps, woven details and adjustable fastenings that ensure fit and comfort. The range spans flat designs, mid-heel options and rounded platform styles that express a contemporary aesthetic enriched with distinctive decorative elements. The careful choice of materials and attention to detail make each sandal a character-defining option for the warmer months, preserving the balance of refinement and free-spirited attitude that distinguishes all Ash collections.

FAQ – Frequently asked questions about Ash