bully uomo
Bully: The Heritage of Italian Streetwear Since 1982
Born in 1982 in Bologna, Bully represents one of the most authentic and long-standing realities in the Italian streetwear scene. The brand was born from the vision of creating garments that combined Italian sartorial tradition with the energy of emerging urban cultures, anticipating by decades that fusion between street culture and high quality that today characterizes contemporary fashion. Bully's philosophy is based on three fundamental pillars: authenticity of materials, fit designed for urban movement, and an aesthetic that constantly dialogues with youth subcultures without ever chasing passing trends.
Brand DNA and Distinctive Values
What distinguishes Bully in the competitive casual clothing market is the artisanal approach applied to sportwear silhouettes. Each collection maintains a perfect balance between functionality and aesthetic research, with particular attention to garment durability and daily comfort. Over the years, the brand has built a loyal community that recognizes in each piece that Italian manufacturing quality that transforms a simple bomber or jacket into an investment designed to last over time, evolving with those who wear it.
Bully Men's Outerwear: Eco-Shearling and Sustainable Innovation
The Bully men's collection available in the current catalog focuses on technical outerwear in eco-shearling, an innovative material that reinterprets classic shearling in a sustainable and ethical way. Eco-shearling represents the brand's commitment to more responsible fashion without compromising on tactile quality and thermal performance, offering the same softness and insulating capacity as traditional shearling with a significantly reduced environmental impact.
Bombers and Zip Jackets: Urban Versatility
The heart of Bully's proposal for the contemporary man lies in two iconic models: the eco-shearling bomber and the zip jacket. The bomber maintains the classic silhouette of the sportswear garment par excellence, reinterpreted through premium materials and craftsmanship that enhance its relaxed but never bulky fit. The zip jacket represents instead the versatile alternative for those seeking structured outerwear, perfect for layering in winter looks or wearing as a statement piece in mid-seasons. Both models share the superior construction quality and attention to functional details typical of the Bolognese brand, with finishes that testify to decades of experience in creating quality urban outerwear.